Engaging, Online CEO Stories for Business Profs

March 16, 2020

Hello Educators!

You have been challenged with continuing to provide a world class educational experience using only online tools. We offer online educational tools that might be just right to fill in your gaps in content.

You have enough to worry about and the cost of new educational tools shouldn’t be on the list. That’s why we’re offering our online business educational tools at a discount averaging 80%.

These products come with Teaching Packets that include Presentations, Chapter Summaries, Discussion Guides, Short Videos and LIVE VIDEO VISITS by the CEOs for books and comic books. They are immediately downloadable and simple to post for your students. We are priced to serve you and students. Please note that these prices are at a discount averaging 80%.

  • E-books by CEOs: $1.99/download ($8.99 list price)
  • E-comic books: $.79/download ($1.99 list price)
  • BizBios: $2.99/download for a 50-card pack ($15 list price)

Special March 2020 Pricing

True Business Adventure Tale

Short and engaging e-books by CEOs that teach LEADERSHIP, STRATEGY, and ENTREPRENEURSHIP.

E-comic books

Visually fun stories which are quick 5-minute reads and cover LEADERSHIP, STRATEGY, AND ENTREPRENEURSHIP.

BizBios®

Trading-card sized visual biographies of CEOs in both printed and digital formats that cover LEADERSHIP & LEGACY.

Want quick & easy help adding these to your syllabus?

Please email info@braunink.com with your name and phone number and basic information on your needs. We’ll call you back right away to discuss your specific content needs and provide you with a link for your tailored business content.

Please note that an inability to pay will not stop our commitment to helping you and your students access great online educational tools. Contact us so we can talk about your specific needs.

Using Comic Books in the Classroom

When using a comic book, business educators have the opportunity to develop these business competencies in students. Such competencies are in high demand in the business workplace.

Ask students to:

  • SUMMARIZE and SYNTHESIZE the actions, images, people, and topics.
  • DEVELOP ARGUMENTS about and CRITICALLY APPRAISE key actions and decisions made by executives.
  • OFFER SUPPORT for their arguments using text and facts.
  • REFLECT ON how the comic book characters’ views and actions compare and contrast to their own.
  • SHOW CURIOSITY about business leaders through asking questions of the main subject/CEO, if the LIVE VIDEO VISIT option is chosen by educators.

Using CEO Memoirs & Biographies in the Classroom

Memoirs and biographies combine the case method with more immersive and experiential learning because readers are immersed in the story and narrative. Narratives are arguably the most effective way to teach and learn in general. Studies have shown that students consistently recall information tied to storytelling better than material presented without storytelling. Organizational psychologists have found that learning from a well-told story is remembered “far longer” than learning derived from facts and figures and that facts are 20 times more likely to be remembered if they’re part of a story.

Braun Collection books and comic books enable business educators to use narrative to enhance the learning experience of their students. Further, it seems that people who read narratives that “oscillate” (i.e., the narratives do not offer a story of clear ascent or descent but rather a story of oscillating successes and failures) have better resilience later in their own lives and careers when making their own decisions. This is because they have reference points (the prior narratives) that consist of patterns of oscillation as opposed to clear-cut ascent or descent2. As we know in real life, decisions rarely involve clear-cut ascent or descent situations. Braun Collection materials do  show neither deeply flawed heroes nor perfect decision makers, rather people who deal with the ups and downs of the issues and
opportunities in their lives and careers.

When using a True Business Adventure Tale (CEO memoir or biography), business educators have the opportunity to develop these business competencies in students. Such competencies are in high demand in the business workplace.

Ask students to:

  • SUMMARIZE the actions, people, and topics and SYNTHESIZE all the information into the theme of the book. Synthesizing key topics and themes is important in business.
  • DEVELOP ARGUMENTS about and CRITICALLY APPRAISE key actions and decisions made by executives. Being able to develop and appraise various actions is important in business.
  • OFFER SUPPORT for their arguments using text and facts as opposed to pure opinion and conjecture. Knowing how to offer factual, even if not scientific, evidence is important in business.
  • REFLECT ON how the subjects and authors views and actions compare and contrast to their own. A level of appropriate reflection is shown to build a level of warmth and relationships that matter for business.
  • SHOW CURIOSITY about business leaders through asking questions of the authors, if the LIVE VIDEO VISIT option is chosen by educators. Asking good questions is a vital business skill.