Braun Collection Introduces Billion or Bust!, a CEO’s True Business Adventure Tale, at AOM Annual Meeting

August 27, 2019


CONTACT: Laura Sheridan

Cleveland, OH – August 27, 2019 – The premier business storytellers at Braun Ink launched Billion or Bust!: Growing a Tech Company in Texas, the first release of the Braun Collection, as an extended business case study at the Academy of Management (AOM) 79th annual meeting in Boston, MA earlier this month.

Billion or Bust! is a short, action-packed book about how former Rackspace CEO, Lanham Napier, pursued his passion for creating jobs in his home state of Texas. Billion or Bust! is the first release from the Braun Collection, a suite of content for business professors and teachers. An innovative twist on traditional case studies, the Braun Collection offers true business adventure tales in dynamic and interactive formats that achieve learning outcomes.

In addition to the printed book of Billion or Bust!, the Braun Collection offers a teaching note, study guide, chapter summary, presentation and video that enable teachers to share the Rackspace story using the format most effective for their audiences. The Braun Collection also offers the option to conduct a video conference call with Mr. Napier.

“I’m thrilled to design and format this book for use by business educators,” Rebecca Braun, president of Braun Ink, said. “Lanham Napier’s action-packed story of the ups and downs of his time at Rackspace is a short book that helps educators achieve learning objectives in the classroom. The Braun Collection is a collection of multi-topic, multi-format executive memoirs and biographies—our difference is that instead of offering how-to guides, our authors and subjects share their authentic stories of how they made big decisions and built business relationships. This lets readers decide what was done well and not-so-well—a process that encourages them to hone their own strategies for navigating their own business opportunities,” continued Ms. Braun.

Billion or Bust! and related products are available for purchase at, and the book is also available at Amazon.

About the Braun Collection

Developed for business professors, teachers and students, the Braun Collection consists of business leaders’ action-packed stories offered in several formats. This customized approach allows leadership training professionals, professors and other instructors to pick the formats that work best for their students. The entertaining, multi-format memoirs and biographies with teaching notes represent a contemporary alternative to the single-format business case study.

The Braun Collection includes books with short, action-packed chapters; comic books for visual engagement; presentations; chapter summaries; study guides; and video conference calls with author-executives. Visit Braun Ink to see the formats offered or to learn how to purchase Lanham Napier’s story of leading Rackspace─ Billion or Bust! ─in book, e-book, video, presentation, or chapter summary and study guide format. Braun Ink’s vision is to create the new standard for business content, informing and inspiring business enthusiasts everywhere.

About AOM

The Academy of Management is the preeminent professional association for management and organization scholars. Its worldwide members are professors and Ph.D. students in business schools at universities, academics in related social science and other fields, and practitioners who value knowledge creation and application. Founded in 1936, its global community today is nearly 20,000 strong, spanning more than 120 countries.